by - January 03, 2020

Bulbul is India's 1st Live Video Shopping App, where you can watch product videos and also interact live with the - Brands (Sellers), Hosts 
BulBul is a vernacular live streaming ecommerce platform and is available on Android as of now. With categories ranging home, kitchen, apparel, cosmetics, fitness, health, beauty, jewellery etc. Bulbul has recently announced its partnership with Unicommerce, a leading e-commerce enablement technology platform for managing the growth of its operations adding more seller base and scaling the operations.
Image Source: Bulbul Shop Facebook
Bulbul does say it is Influencers, however, post working around with the app, I found that its a mix of Influencers (and TV adverts much like Naaptol).
Basically, Bulbul makes your shopping experience easy by consuming the Live Stream Or Saved Video Content and as Bulbul says, its about making informed purchase decisions. Live stream does give you an option to chat with the host, however am not sure if the host themselves answer your query or its the brand or seller that answers the same. Now if you are someone who like to checkout videos and purchase a product rather than reading the reviews and product descriptions as that makes your shopping experience fun and interactive on Bulbul, if that's a Live Stream.
Image Source: Youtube Bulbul Shop
Q: How to Sign Up? I could only see Sign Up via using Mobile Number
Q: What do I get when I Sign Up?
  • Upon signing up I received INR55 as SignUp Reward under My Gullak, with a month's validity
  • You also get Coupon (I recieved one LIVE Coupon)
  • Comment on 3 Live Streams and you get upto INR30 Rewards 
  • Make a Purchase and you earn upto 30% of Order Value
  • Refer a Friend and you earn INR55 (allows you to share app via Whatsapp)
  • Sync Contact makes you earn INR10 (I would not recommend one use this as sharing someones contact without their knowledge is really unethical)
  • Daily Check In to the App gives you access to some deals and offers
Q: Did you make any purchase from Bulbul App? No
Q: Would you recommend this over Amazon? Bulbul is more like Naaptol and you have a host who basically markets the product via video, now Amazon does not have video marketing platform, however I have the ease to check the reviews of the product and at times consumers who have purchased the products answers to your queries which overall makes me choose Amazon. So my answer is No.
Q: Is it available on iOS? No
Q: Can I search product recommendations via Influencers? No
Further with my research, I would conclude, if as an Influencer you are looking for Bulbul as a medium to connect with larger audience it might not be possible at this time, as the app does not allow one such feature and I believe it would be largely when the brand approaches you directly to shoot videos for the sellers on their behalf.
So Would I say it is Influencer Based? No
With the Infleuncer Marketing being one of the Hottest Market in India, hope to see Bulbul adding some real Influencers to the platform. 

User Interface: Easy to use and clean, you can share videos while watching them live or even later.
My Rating: 3/5
Available on: Android
In-app Purchases: No

#OnlineShopping #BubulTV #BulbulShopping #Ecommerce #VideoCommerce #VideoShopping #LiveStreaming #MobileApp #MobileShopping

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